Rising Brands becomes new partner of BOBBY’S Gin – the No. 1 gin in the Netherlands
Nuremberg, 03.05.2024. Rising Brands GmbH, an up-and-coming general importer for international brands on the German market, announces its partnership with BOBBY’S Gin, the No. 1 gin brand in the Netherlands. With this step, BOBBY’S Dry Gin underlines its conviction to make its gin range accessible to a wider target group – whether at home or in cocktail bars.
Rising Brands GmbH is a subsidiary of GES e.G. in Nuremberg, a leading organization of the German beverage and convenience retail trade with 829 members and a turnover of EUR 1.150 million (as at the end of 2022). The international brand BOBBY’S Dry Gin is actively marketed in more than 50 markets. The new partnership with Rising Brands is the beginning of a strategic collaboration and marks a crucial moment for BOBBY’S Dry Gin to continue gaining traction in the German market.
“We are proud to partner with Rising Brands for the next three years and see this as a great opportunity to revitalize the German gin market with our contemporary products and take our brand to the next level.“
Thom Bartelse, Managing Director of BOBBY’S Dry Gin
The collaboration between Rising Brands and BOBBY’S Dry Gin is not just about distribution – it’s about creating experiences that celebrate the art of classic drinks. Both partners will implement digital and real-world activations that fit this classic cocktail approach and engage consumers in new and exciting ways.
“Today we welcome BOBBY’S Dry Gin as a new official partner of the Rising Brands family. We look forward to developing together and further increasing the success of this exciting brand, which already has a strong presence in the restaurant and hotel industry, in the German market.”
Stefan Fröhlich, Managing Director of Rising Brands
The BOBBY’S range is available from Bremer Spirituosen Contor, the exclusive distribution partner of Rising Brands GmbH.
About BOBBY’S Dry Gin
BOBBY’S Dry Gin is a premium gin with Indonesian roots from Schiedam in the Netherlands. The brand was founded in 2014 by the two brothers Sebastiaan van Bokkel and David Blom. They refined the recipe of their grandfather Jacobus Alfons from Ambon in Indonesia, who was also known as Bobby. BOBBY’S is a distilled gin that combines flavors from East and West, resulting in a spirit that can aptly be described as a combination of Dutch courage and Indonesian spirit. In addition to BOBBY’S Dry Gin, the brand range also includes BOBBY’S Jenever and BOBBY’S Gin Pinang Raci Spice Blend No.1. Website: bobbysdrygin.com
Facebook: @Bobby’s Dry Gin
Instagram: @bobbysdrygin
LinkedIn: Bobby’s Dry Gin
