REFRESHER MIX®: In 1883, Maison Routin launched a new beverage category with an energy boost
Nuremberg/Chambéry, April 15, 2026. Coffee consumption is changing: Gen Z, in particular, is increasingly turning away from traditional hot coffee and toward light, fruity, and—above all—chilled beverages. Iced beverages are evolving from a trend into an integral part of modern beverage culture.
With 1883 REFRESHER MIX®, the long-established French brand 1883 is responding precisely to this shift and introducing a new beverage category to Germany that is specifically tailored to the needs of a new generation of consumers.
Today’s younger target audiences are less interested in intense, bitter coffee profiles and more in refreshing, versatile, and visually appealing alternatives. Beverages are increasingly becoming lifestyle products—light, customizable, and “shareable.” This is exactly where 1883 comes in: REFRESHER MIX® combines fruity freshness with a gentle energy boost and opens up entirely new possibilities for modern beverage concepts.
Intense freshness meets a modern approach to energy
The new line combines 1883’s expertise in aromatics with a clear focus on lightness and naturalness.
Each variety contains:
- 20% fruit juice for intense flavor
- Cane sugar & stevia for balanced sweetness with reduced sugar content
- 100% natural flavors and colors
- Green coffee bean extract as a natural source of caffeine
- No artificial preservatives
With about 22.2 mg of caffeine per 360 ml of prepared beverage, 1883 REFRESHER MIX® offers a subtle energy boost—deliberately without the classic coffee flavor, making it ideal for new drinking occasions beyond the traditional coffee break.
Four iconic flavors—made for the iced trend
, and Açaí Strawberries
Dragon Fruit
, and Lime
Mango
, and Passion Fruit
Watermelon,
Cucumber & Mint
The combination of fresh colors and intensely fruity flavor profiles makes these beverages the ideal foundation for iced drinks, signature beverages, and modern café concepts—both in terms of taste and visual appeal.
Less coffee, more variety in your glass
While traditional coffee specialties are losing their appeal, demand is rising for alternative beverages that can be enjoyed flexibly throughout the day. REFRESHER MIX® offers exactly this versatility: as a refreshing afternoon drink, as a non-alcoholic alternative in the evening, or as a creative base for new drink menus in restaurants and coffee shops.
Simple, quick, flexible—no equipment needed.
The preparation is intentionally kept simple:
+ Fill a glass with ice
+ 1/3 1883 REFRESHER MIX®
+ 2/3 water (still or sparkling), unsweetened tea, or coconut milk
Garnish as desired.
A 1-liter PET bottle yields 11 360-ml drinks and is made of more than 78% recycled material.
Premium quality from France
1883 REFRESHER MIX® is produced in the French Alps and is known for its high-quality ingredients, modern recipes, and sustainable packaging. The products have a shelf life of at least 15 months and are ideal for restaurants, coffee shops, and trend-conscious consumers.
About 1883 Maison Routin
Maison Routin is a long-established French company based in Chambéry, founded in the French Alps and known for its premium syrups and innovative beverage solutions. For over 140 years, the company has been synonymous with the highest quality, natural ingredients, and exceptional expertise in flavors. With a strong focus on international beverage trends, 1883 continuously develops new products for the foodservice industry, coffee shops, and modern beverage culture. Today, the brand is represented in over 100 countries and is regarded as a reliable partner for creative and contemporary beverage concepts.
Further information:
Website: www.1883.com
