This is the
Rye Revivial
Redemption
Bourbon Whiskey
Redemption
Rye Whiskey
The birth of
American Rye
The history of Rye whiskey begins with the history of America. By the time the colonists arrived in the New World, they had acquired a taste for distilled spirits, and by the late 1600s, small rye distilleries were springing up all over the colonies. It was the ideal whiskey for the young nation. Hard rye grain was plentiful and its full-bodied flavor was just right for the rugged pioneers who were busy founding America. In Rye whiskey they found a kindred spirit – strong, resilient and without false notes. As the colonies grew, so did the love for this unique spirit.
The joy of Rye
From the early 1800s to the Roaring 20s, America’s love affair with rye whiskey was in full bloom and no other spirit was as popular. During the Industrial Revolution, the Civil War, and World War I, generations of Americans made rye whiskey their drink of choice. Then came Prohibition and the nation’s love of rye whiskey, which had already survived revolutions and wars, could not withstand its force.
The lost century
The love of Rye whiskey was eventually destroyed by Prohibition. While the postwar boom spurred the roaring 20s, the ban on rye alcohol had the opposite effect. When Prohibition ended in 1933, the landscape had changed. Rye’s biggest competitor, bourbon, was aided by corn subsidies that made it cheaper to produce. Kentucky, in particular, with its large corn acreage, quickly increased production. Then Old World spirits like scotch, vodka and gin were able to quickly flood America. Before the Rye had a chance to restart or even reopen its distilleries, new love affairs had begun with the prevailing spirits. Displaced by these powerful external forces, rye entered a state of perpetual decline. Where it was once an American cultural treasure, new generations grew up not even knowing of its existence.
The Rye Revival
Now, for the first time in 100 years, rye is back at the forefront of American whiskey awareness, coveted by aficionados and bartenders alike. No other spirit is as quintessentially American or as representative of character as rye. Ask any bartender worth his shaker and he’ll tell you that nothing can replace it. There’s no place we’d rather be than in the midst of this revival, helping new generations discover the invincible character and transcendent flavors of true American rye whiskey.
Master Blender - Alan Kennedy
Redemption Bourbon Whiskey
This bourbon has been carefully crafted to bring out the classic flavors of the highest quality bourbons – a true reflection of “America’s Native Spirit”. Its high corn content (75%) gives the whiskey a classic sweet taste with notes of caramel. Fine rye seasoning (share 21%) rounds off the unique taste experience.
0,70 Liter | 44,0% vol
Tasting Notes
Nose: Caramel with a hint of spice and a touch of overripe banana
Palate: Toffee, cola nut and baking spice dominate with nuanced aniseed and black pepper
Finish: Smooth with a sweet and spicy balance between corn and cracked pepper
Awards
Redemption Rye Whiskey
Your first sip of the signature whiskey is more than just a sip. It is a discovery of the wonderfully complex flavors of rye. With a rye content of 95%, well above the 51% required for the category, it replicates the classic American whiskey that reigned in glasses before Prohibition.
0,70 Liter | 46,0% vol
Tasting Notes
Nose: Strong and spicy, toasted oak, vegetal notes, allspice and aniseed
Palate: Beautiful rye spice with light floral and citrus notes along with dark spices and black pepper
Finish: With a light mint flavor, it is perfect for sipping or mixing in a classic cocktail reception.
Perfect Serves
Gold Rush
One of the most popular cocktails of the last decade, this modern classic was created at the original Milk & Honey bar on New York’s Lower East Side by TJ Siegal.
Ingredients
- 2 parts Redemption Bourbon Whiskey
- 1 part honey syrup
- ¾ part lemon juice
Honey syrup: mix equal parts of honey with hot water, stir and leave to cool
Preparation
Shake all ingredients with ice. Strain into a glass with on a large ice cube. Garnish with a lemon peel or bee pollen
Ryem Thyme
A sprig of fresh thyme brings out the herbal notes of the Redemption Rye, while grapefruit juice and a slightly bitter grapefruit amaro make this highball very refreshing.
Ingredients
- 1 ½ parts Redemption Rye Whiskey
- 1 ½ parts grapefruit juice
- ¾ part Aperol
- ¼ part lemon juice
Preparation
Shake all ingredients with ice and a few sprigs of thyme. Strain over ice cubes into a Collins glass. Top with tonic and garnish with thyme